Mad Media produced the “Baja Takeover” campaign for Monster Energy for the 2012 SCORE Baja 1000. The campaign was designed to activate their multi-athlete effort at the notorious off-road race. The print component of the campaign included signature cards, spectator maps, and posters. The online component of the campaign included thirteen separate viral video clips, as well as action and lifestyle photography for web, social media, and media outlets. The campaign was a massive success – netting Monster Energy and their athletes the majority of focus during the Baja 1000, ending with Monster athlete “Ballistic” BJ Baldwin winning the race overall.
http://www.youtube.com/watch?v=sWPJFe-MHY0
http://www.youtube.com/watch?v=tEgB1hE6Dpk
http://www.youtube.com/watch?v=0ermAVL8nvE
http://www.youtube.com/watch?v=PfT1H_9KX0I
http://www.youtube.com/watch?v=ihdntb3-ckU
http://www.youtube.com/watch?v=un4uyuNSdrQ
http://www.youtube.com/watch?v=ugP85sLunQI
http://www.youtube.com/watch?v=RUDrLNlNFSg
http://www.youtube.com/watch?v=VDk2tg0Mct4
http://www.youtube.com/watch?v=ecXoa0IFl50
http://www.youtube.com/watch?v=aSVi6ZiskJw
http://www.youtube.com/watch?v=JVqBeAnUcAk
