MAD MEDIA PRODUCES ROLEX 24 AT DAYTONA 50TH ANNIVERSARY TV SHOW
Before the GRAND-AM Series embarked on the 2013 season and the 51st running of The Rolex 24 at Daytona, SPEED aired Mad Media’s one hour special recapping the 50th running of the historical race. The show captures the essence of the Rolex 24 at Daytona and features interviews with GRAND-AM regulars such as Max Papis, Ricky Taylor, Memo Rojas, and Patrick Dempsey along with veteran drivers such as Hurley Haywood. Directed by The Martelli Brothers and produced by Mad Media, the “Rolex 24 at Daytona: Presented by Continental Tire” will leave you wanting more.
MAD MEDIA GOES BIG IN GLAMIS!
To cap off a memorable 2012, Mad Media and UTVUnderground.com partnered with Polaris Industries to host one of the largest events to ever hit the dunes ofGlamis. Mad Media shot both photography and video all three days and turned around edits in time to throw it up live inside Camp RZR on the biggest Dirt Theater to date. An estimated 20,000 off-road enthusiasts came through “Camp RZR” and Mad Media is thrilled to have played such a large roll in the production of the event. Camp RZR was THE place to be in Glamis. Here’s how the weekend went down!
A YEAR IN DIRT – 2012 MAD MEDIA OFF-ROAD PHOTOGRAPHY
In 2012, Mad Media’s Director of Photography, Vincent Knakal, cleaned enough dirt off his lenses to fill an olympic size swimming pool. Having shot all fifteen rounds of the Lucas Oil Off-Road Racing Series (+Challenge Cup), nine rounds of Traxxas’ The Off-Road Championship Series (+Huseman Cup), four Best in the Desert races, two SCORE-International races and an abundance of private shoots, Vincent left these trail of photos from Mad Media’s travels from dirt to desert, sand to silt. Here’s to 2012 and a another bountiful Year in Dirt to come!
WALKER EVANS RACING – WE RACE WHAT WE SELL
Mad Media had the opportunity to spend a couple days with motorsports manufacturer Walker Evans Racing to create “We Race What We Sell,” a piece devoted to showcasing the time, effort, and dedication that pours into each and every Walker Evans Racing product. We spent the first day filming with off-road racing legend, Walker Evans, tearing around Johnson Valley. Walker made the infamous Chocolate Thunder look like a walk in the park! On the second day, we cruised over to Walker Evans Racing HQ to meet up with Walker’s partner, Randy Anderson, to give us a behind the scenes look at what goes in to every single Walker Evans Racing product.
THIS IS DRIFTING
Drifting is as much an artform as it is a motorsports discipline. The athletes balance on the razor’s edge every time they take to the track; sometimes with disastrous results. To be successful, they must be willing to risk everything to come out on top. Mad Media presents: “This is Drifting”- a look into the world of sideways close-call precision driving, and the athletes that dominate the sport! Shot in beautiful 4K resolution on RED at the final round of the 2012 Formula Drift Championship season in Irwindale, CA.
