Join us at The 2015 Mint 400 March 14th, in Las Vegas, NV. Get Your Brand into Off-Road!
Advertise in The Mint 400 Program and Get Vendor Space at Contingency!
Every year, The Mint 400 continues to grow as an example of the best of off-road racing event, putting 330 vehicles in front of massive crowds of spectators and capping it off with the best four hours of off-road television on NBC for five consecutive years. The reach of The Mint 400’s social media platform is unprecedented and Mint 400 advertising in traditional mediums like billboards, television commercials and radio facilitates expansion beyond our own niche. Join us at The 2015 Mint 400 on March 14th and get your brand into off-road!
TELEVISION
140+ million homes via Redbull Signature Series on NBC + global online simulcast.
The best television production in off-road.
Two hours on NBC + two additional hours on NBC Sports + 20,000+ via global simulcast.
WEB
30,000,000+ impressions
Mint 400 website + Miss Mint Contest + Race-Dezert.com + UTVUnderground.com
SOCIAL MEDIA
10,000,000+ impressions
Facebook + Twitter + Instagram + YouTube
MASS E-MAIL
300,000+ impressions
Mint 400 + Race-Dezert.com + UTVUnderground.com + Model Mayhem + Mad Media
EVENT ON-SITE
Booths from $500 – Click here to fill out The Mint 400 Contingency Application
100,000+ participants + Vehicle parage + contingency + race spectators
PUBLIC RELATIONS
10,000,000+ impressions
The biggest reach in off-road – local + national + global + Autoweek + Race-Dezert.com + Top Gear
TRADITIONAL MEDIA
20,000,000+ impressions
Billboards + television commercial + print
MERCH
Thousands of walking billboards
Branded shirts + hoodies + hats + posters + patches + pins + stickers + tequila + more
For sponsorship info contact:
Matt@madmedia.com
About The Polaris RZR Mint 400, presented by General Tire
Known as “The Greatest Off-Road Race in America,” The Mint 400 is an epic four hundred mile battle between the top off-road racers in the world in over twenty different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and contingency / vehicle tech inspection.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
