News

MAD MEDIA’S EXCITING OFF-ROAD AND RALLY SHOWS DEBUT ON FUEL TV

The first show to telecast on FUEL TV will be exclusive coverage of the “2010 General Tire Mint 400.” Held just north of Las Vegas, Nevada, the Mint is an annual off-road race that began in 1967. Called the “The Great American Desert Race” in the mid-70s, it features a legendary 400-mile course considered by many to be the toughest in North American off-road racing. The Mint draws hundreds of participants, thousands of fans, and many celebrities. It was depicted in Hunter S. Thompson’s epic novel “Fear and Loathing in Las Vegas” in 1971, which was later made into a feature film starring Johnny Depp and Benicio del Toro. The hour-long show on FUEL TV features Mad Media’s patented style of dynamic cinematography, cut to a modern soundtrack with narration by Dick Ervasti, and will begin airing on February 16, at 8:30pm ET/5:30pm PT.

The Mint 400 will air at the following times:

Following the Mint, FUEL TV will air another exciting show called “Baja 300: Powerdays.” This groundbreaking event took place in Germany and brought the worlds of off-road and rally racing together. “Powerdays” is the brainchild of rally savant Armin Schwartz and features four classes of off-road vehicles racing on the same course, at the same time. The half-hour program showcases rally drivers Ken Block, Peter Solberg, and Gigi Galli, along with off-road racers Jesse James, “Ballistic” BJ Baldwin, Gustavo Vildosola, and Danny Sullivan. Powerdays, which was sanctioned by SCORE International and viewed live by more than 50,000 German race fans, includes some of the most intense off-road racing action ever captured on film. Highlights of the show include BJ Baldwin jumping over Ken Block, while a freestyle motocross team executes tricks over BJ, in the midst of a massive fireworks show! “Powerdays” begins airing on February 23 at 9:00pm ET/PT.

Baja 300: Powerdays will air at the following times: