Identity
Inspired by the success of famed motorcycle fabricator Jesse James, Troy Johnson set out to create the first fully accredited school to teach off-road vehicle fabrication. [Troy is a master fabricator who has built vehicles for the Baja 1000 and the Dakar Rally.] Troy hired Mad Media to brand and design the logo for the Fabrication School of America. We shortened the name to “Fab School”, creating a “category killer” and designed a logo that incorporates a welder, since it is the basis for all fabrication.
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