Web
BJ Baldwin has become one of the most successful off-road racers winning the Baja 500, the Laughlin Desert Challenge twice, and the SCORE points championship two times. Only he had one problem, nobody knew who he was. We created a comprehensive marketing package to raise his profile to one of the most visible off-road racers in the world. The package included a website, media kit, race team identity, stickers, signature cards, merchandise, photography, and a series of viral web films.
Website: BallistiBJBaldwin.com
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