Gargoyles eyewear was made famous as the sunglasses the Terminator and Clint Eastwood wore. Mad Media set out to create a print campaign that would focus on the sponsored athletes and musicians in their respective environments. The goal was to use great photography to highlight the natural use of the product. The look and feel of the campaign was carried over into catalogs, tradeshow booth, P.O.P., Collateral material and the website to create a unified brand message.
