La Paz Racing knew that they would have a bull’s eye on their back after winning their second consecutive Class 8100 championship in Best in the Desert (BITD) last season. The team came to the Parker 425 intent on running their own race and not being rattled by the competition. “Races are won in the shop,” explained La Paz driver Tim Casey. “We have a veteran team that has worked together for years and doesn’t get rattled.” These words proved prophetic as Casey and longtime navigator Bill Rante once again beat the competition in Class 8100 in Parker for the third year in a row.
Class 8100 is for full size vehicles with limited modifications that allow teams and drivers to truly showcase their talents in comparable vehicles. La Paz Racing campaigns a 2005 Ford F-250 Super Duty outfitted with Deaver suspension and huge King Racing Shocks controlling 37-inch BFGoodrich tires. After three seasons of running the stock Triton V10 engine La Paz Racing performed a heart transplant in the offseason to a factory fresh V10, but otherwise did not mess with a good thing.
Demonstrating that races are truly won in the shop, the team encountered no issues over the 425 miles of punishing terrain. “We were in second place on the last lap, but experience told us that if we pushed too hard we risked breaking the truck,” Casey related after the race. “Sure enough, at Race Mile 70 we passed the only truck that was in front of us as they sat on the side of the course.” Tim Casey earned his first class victory in the historic Mint 400 back in 1984. On March 23rd he will return to Las Vegas intent on another victory at this year’s Mint 400 as La Paz Racing marches towards their third straight Class 8100 championship.
La Paz Racing would like to thank the following sponsors:
La Paz Products • Lucas Oil Products • BFGoodrich Tires • KC HiLites • King Racing Shocks • Signpros Custom Lettering • Community Tire Pros of Brea • McCoy Mills Ford • Deaver Springs • Magnaflow Exhaust • Unitrax Performance Differentials • F/S Cellars
Photography by Jason Zindroski for Mad Media
About La Paz Products:
Since 1968, La Paz has become a household name in the cocktail mix industry. Our commitment to quality ingredients, innovative marketing, and American-made products have given La Paz a competitive advantage. The key to a good cocktail is to offer a smooth taste with no bitter after taste. La Paz remains dedicated to producing only the best tasting cocktail mixes.
We are constantly striving to maintain being the best quality flavor available. Our retailers, restaurateurs, and consumers all enjoy the suburb quality and excellent value offered by this attention to detail. Over the last 42 years we have become a full service company offering an entire line of cocktail mixes, Tequila, Agave Wine, Triple Sec, Ready-to-Drink cocktails and bar condiments.
You can find our La Paz and QuickWay cocktail mixes at Smart & Final, Ralph’s, Food 4 Less, Jon’s Marketplace, Top Value, Vallarta Supermarkets, El Super, Superior Market, Super A Foods, Northgate Markets, and many other independent grocery chains. If you are traveling abroad, look for us in Southeast Asia and the British Virgin Islands. For recipe ideas and more visit www.lapazproducts.com.
About Mad Media:
Mad Media ( www.madmedia.com) is San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.
Media Contact:
Mad Media
Matt Martelli
(760) 721-3600
matt@madmedia.com
