In an environment notorious for destroying equipment and drivers’ will, La Paz Racing has found the secret to success in the desert. “Drive the vehicle you have, not the vehicle you wish you had,” La Paz driver Tim Casey shares. This philosophy has provided Casey with not just a rock solid finish rate, but an unprecedented nine class victories in the last two years, including SCORE International’s 2010 Baja 500. Most recently La Paz Racing won Best In The Desert’s (BITD) Henderson 250 to secure the Class 8100 title for the second consecutive season.
Tim Casey has been racing for nearly three decades, but it has only been in the last three seasons that he has been behind the wheel of his own vehicle. Prior to that Casey was a hired gun, with his first class victory in the historic Mint 400 in 1984. Casey’s current ride is a 2005 Ford F-250 Super Duty that competes in Class 8100 for full size trucks. The Super Duty is deceptively stock in appearance, but the suspension has been modified with Deaver springs and huge King shocks to deliver all of the power from the Triton V-10 engine to the 37-inch BFGoodrich tires.
“The biggest challenge in Henderson was the cold,” Tim explained. “We aren’t accustomed to snow on the ground at desert races!” Casey and co-driver Bill Rante completed the entire 250-mile race together, only stopping for fuel along the way. “We love this course,” Casey confessed. “It has a little bit of everything from rough terrain to high speed sections where we can really open up the Ford V-10.” La Paz Racing had the Midas touch this season, winning nearly every Best In The Desert (BITD) race in Class 8100 including the Parker 425, Silver State 300, the Blue Water Desert Challenge, and second at the renowned Vegas to Reno event. This brought a runaway victory for the season championship that Casey attributed to his family and long time supporters on the La Paz Racing team. With all of the pieces in place for success, La Paz Racing will return in 2012 with their sights set on a third consecutive BITD Class 8100 championship. Look for them on top of the podium when the season begins on February 5th with the Parker 425.
La Paz Racing would like to thank the following sponsors:
La Paz Products • Lucas Oil Products • BFGoodrich Tires • KC HiLites • King Racing Shocks • Signpros Custom Lettering • Community Tire Pros of Brea • McCoy Mills Ford • Deaver Springs • Magnaflow Exhaust • Unitrax Performance Differentials • F/S Cellars
Photography by Jason Zindroski for Mad Media
About La Paz Products:
Since 1968, La Paz has become a household name in the cocktail mix industry. Our commitment to quality ingredients, innovative marketing, and American-made products have given La Paz a competitive advantage. The key to a good cocktail is to offer a smooth taste with no bitter after taste. La Paz remains dedicated to producing only the best tasting cocktail mixes.
We are constantly striving to maintain being the best quality flavor available. Our retailers, restaurateurs, and consumers all enjoy the suburb quality and excellent value offered by this attention to detail. Over the last 42 years we have become a full service company offering an entire line of cocktail mixes, Tequila, Agave Wine, Triple Sec, Ready-to-Drink cocktails and bar condiments.
You can find our La Paz and QuickWay cocktail mixes at Smart & Final, Ralph’s, Food 4 Less, Jon’s Marketplace, Top Value, Vallarta Supermarkets, El Super, Superior Market, Super A Foods, Northgate Markets, and many other independent grocery chains. If you are traveling abroad, look for us in Southeast Asia and the British Virgin Islands. For recipe ideas and more visit www.lapazproducts.com.
About Mad Media:
Mad Media ( www.madmedia.com) is San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.
Media Contact:
Mad Media
Matt Martelli
(760) 721-3600
matt@madmedia.com
