Limited Edition 2015 Mint 400 Sin City Premium Whiskey
To the victor go the spoils! Celebrate “The Great American Off-Road Race” with style!
March 3rd, 2015 – San Diego, CA – The Mint 400 announced the release of a Limited Edition 2015 Mint 400 Sin City Premium Whiskey. Bottled in a heavy vintage glass bottle and wrapped in a custom Mad Media designed label, the limited edition batch of 700 bottles are considered an instant collectors item. The Mint 400 Sin City Premium Whiskey is the perfect way to celebrate the tradition of spirits and racing by sharing a bottle with friends after the Mint 400 race. Every team entered in the 2015 Polaris RZR Mint 400 presented by General Tire will receive a limited edition Sin City Premium Whiskey bottle.
“Every year The Mint 400 partners with a boutique American spirit brand to create a premium product for the racers to enjoy. This year we partnered with Sin City because they have a world renowned reputation for producing a high end whiskey,” stated Matt Martelli, Mint 400 CEO.
Sin City draws its inspiration from the city itself. Las Vegas was nicknamed “Sin City” in the early 1900’s when the first cartload of whiskey rolled into town, followed shortly thereafter by ladies of the night and the men who worked the mines, railroad, ranches and eventually the new dam… The city gave birth to the dreamers and gamblers.
“Sin City and The Mint 400 are a perfect match! Racing in America was born from running whiskey and moonshine so getting involved with “The Great American Off-Road Race” was a welcome partnership. The backdrop of the city that our brand is named after embraces everything we represent,” stated Sin City CEO, John Sutter.
The Limited Edition 2015 Mint 400 Sin City Premium Whiskey will be available during The Mint 400 Contingency on Friday March 13th, at Atomic Liquors on Fremont and 10th – and will be poured at all parties as well as the Primm Valley Mint 400 Start/Finish Line on race day.
Support the brands that support off-road and ask for Sin City at local bar or liquor store.
More Information: Management by: Racer / Competitor Information:
www.themint400.com The Martelli Brothers/The Mint 400 Inc. BITD.com
Matt Martelli / Joshua Martelli
Sponsorship Inquiries: Buy Contingency Booth Display Here
matt@themint400.com The Mint 400
2554 Pahvant St. Advertise in The Mint 400 Program Here
Media Inquiries: Oceanside, CA 92054
kilian@themint400.com (760) 721-3600 Facebook | Instagram | Twitter | YouTube
About Sin City
Sin City is a premium spirit brand celebrating the culture of Las Vegas itself. This flavorful whiskey is for sipping with your friends or mysterious woman of the night.
About The Polaris RZR Mint 400, presented by General Tire
Known as “The Greatest Off-Road Race in America,” The Mint 400 is an epic four hundred mile battle between the top off-road racers in the world in over twenty different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and contingency / vehicle tech inspection.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
