Polaris Industries tapped Mad Media to help them document their most important enthusiast experience to date, during their massive rollout of the new Polaris RZR XP1000 vehicle – which made it’s public debut at the 2013 Oregon Dunefest. DuneFest is an enormous five-day event filled with UTV riding, Motocross Racing, Sand Drags, a Freestyle Show and more. It takes place on the beautiful shores of the Oregon coastline. Polaris signed on as the title sponsor of the event, and riders from all across America got a chance to drive the new XP1000 machines while being professionally filmed and photographed by Mad Media on a unique course designed for thrilling demo rides. Photos from the rides were editing and uploaded to Facebook immediately – giving potential customers and thrill junkies a way to share their experience with their entire social network of friends and family. Mad Media also produced a series of videos onsite – that captured how much fun the demo rides were.
