News

Mad Media completed the principal cinematography on a six-part series of commercial spots for Element Skateboards, and Director Kirk Dianda. The spots, which were showcased on FUEL TV, are a series of compelling and artistic ads about the birth, life and death of the modern skateboard. In keeping with the thematic undertones of the Element brand, Mad Media captured the striking and often overlooked beauty of the creation of skateboards, and featured the remarkable athletic talent of the modern professional skateboarder. We performed advanced color grading and video mastering services to ensure the spots would look as good on television as they did in the studio.