The Mint 400 logo
When we got asked by General Tire to create a TV show for The Legendary Mint 400 the fist thing we had to address was the Mint 400 brand. We used some of historical neon signs of Las Vegas as an influence and created this modern identity with a retro feel. The logo had to work across multiple mediums including TV, print, web, and merchandise. This classic identity has created a new american icon for off-road race culture.
