Johnny Greaves world record warm-up!
We shot this ad for Method race wheels the day before Johnny Greaves set the world record. He was hitting this 100 foot table top like it was nothing! Shortly after this he jumped 260 feet just practicing. The locations was Jeremy McGrath’s private ranch just outside San Diego.
Johnny Greaves World Record Jump warm-up
Johnny Greaves jumps 301 feet to set new world record!
Johnny Greaves has pulled the sword from the stone by doing what many have talked about and contemplated. He jumped his Monster Energy Toyota Pro-2 truck over a 200 foot gap setting a new four wheel record at 301 feet!
Method Race Wheels Ad Campaign
Take a look at the first two ads in the Method Race Wheels Campaign we have been working on.
"Ballistic" BJ Baldwin Flies through the sky outside of Las Vegas, NV.
Bryce Menzies blasts out of a corner in Primm, NV.
Mad Media Produces Exclusive Viral Video Content for Codemasters DiRT 2 Video Game
This summer Mad Media produced exclusive viral video content for the worldwide video game developer and publisher Codemasters. Following up on their smash hit “Colin McRae’s DiRT”, Codemasters released “DiRT 2” this September to hordes of excited fans. DiRT 2 features an exhilarating off-road racing experience, powered by the third generation of Codemasters’ EGO™ Engine tech. It’s packed with thrilling new race types, big event atmosphere, stunning locations, and a peerless line-up of super-charged speed machines.
The new DiRT title features Travis Pastrana, Dave Mirra, Ken Block and Tanner Faust, who have gained notoriety here in North America as superstars of the Rally America race series, and have appeared in Mad Media’s viral films showcasing the Subaru Rally Team USA for the past five years.
“We met with Ken Block and Codemasters earlier this year and discussed how the game was going to evolve into something much bigger than just rally and off-road racing,” said Joshua Martelli, Director of TV/Film Production at Mad Media. “It became clear right away that Codemasters needed help producing engaging, branded content to explain Ken’s involvement in the game, as well as hype the new features in the game, such as X-Games Super Special stages. So we scoured our existing library of rally and off-road footage, and began producing and shooting important promotional films for them about Ken and these new features.”
Mad Media produced six viral films for Codemasters, as well as an exclusive Colin McRae memorial tribute video that appears in-game. Mad Media video assets were also used to create the interactive menus for DiRT 2. Then as the games release date approached, Mad Media produced a custom DiRT 2 / DC Shoes promotional DVD that was awarded to those who pre-ordered the DiRT 2 title from local “Game Stop” stores.
“DiRT 2 is an amazing piece of work – and in many ways speaks to the new generation of racing fans in a way that most titles don’t,” commented Mad Media Creative Director, Matt Martelli. “The design and layout of the game, and the game-play itself were very well executed – the best we’ve seen. So it was a real treat to have our cinematography and editing work – which we work very hard to produce – alongside such a clean and professional title.”
Gymkhana 2 is The Number One Viral Video in the Country!
The Number One Viral Video in the Country! Need we say more!
Bajaflo 4 to feature world class line up of off-road veterans and rising stars in action packed documentary
The Bajaflo film series has become a staple in off-road culture. Just as action sports films are integral to the action sports industry Bajaflo has been an important tool in exposing the spirit of off-road culture to new audience, as well as launching careers within off-road racing. The Bajaflo series is the brainchild of award winning cinematographer/director Mike Flores. “ I started the Bajaflo film series to be an evolving exploration of the spirit, beauty, and power of off-road racing”, stated Flores.
The film will feature off-road racing legends Carl Renezeder and Rob MacCachren, as well as rising star Rodrigo Ampudia Jr. and Rick Huseman. The film will also star a ton of additional off-road racers including Roger Norman, Johny Greaves, Andy McMillin, Casey Currie, Robby Woods, BJ Baldwin, and Todd Leduc. Covering both short course and desert racing, Bajaflo 4 will bring you into the action.
“Bajaflo 4 will pick up where the previous films left off, continuing to explore the culture of off-road racing through a series of short stories. With each film I have evolved as a cinematographer, director and story-teller. With this one I intend to push myself and the genre into new and unexplored areas,” stated the enthusiastic Flores.
Creator and director Mike Flores has enlisted the branding and marketing expertise of Mad Media and the production experience of the Martlelli brothers to push his creation to the next level. The film will be distributed internationally and feature a viral web campaign building up to a March premier at the legendary MINT 400. Filming has already begun and will be completed by the end of January, 2010.
“This will be one of our most ambitious projects to date. We are going to employ equipment and camera methods previously not used to capture the action of off-road racing. We intend on pushing the envelope, ” stated Mad Media Director of Film and Television Josh Martelli.
Casey Currie on Last Call with Carson Daly!
Ballistic BJ Baldwin Featured in 0-60 Magazine!
Ballistic BJ Baldwin is featured in the fall issue of 0-60 Magazine. Get off your ass and buy the issue or subscribe now!
Click the pics below to check out the spread!
Mad Media geht nach Deutschland! (Mad Media goes to Germany!)
We traveled across the sea to film the first annual Baja 300 Powerdays. The event was an invitation-only exhibition race in the Lausitz region of Germany, just outside of Berlin. The SCORE International sanctioned event organized by SCORE racer and former WRC driver Armin Schwarz featured world-class drivers from off-road racing, rally, enduro motocross and freestyle motocross all on one track together.
Baja 300 Powerdays marked the first time Trophy Trucks and Class 1 cars have ever been on European soil. The event was also the first time in history that off-road and rally cars competed in the same venue.
Off-road Competitors included BJ Baldwin, Jesse James, Gustavo Vildósola, and Danny Sullivan in the Trophy Truck class and Armin Schwarz, Armin Kremer, Martin Christensen and Andreas Aigner in the Class 1 buggies. The rally class consisted of rally legends Petter Solberg, Gigi Galli, Ken Block and Nasser Al-Attiyah. Motocross featured Dakar champion Cyril Despres along with numerous other enduro racers and freestyle motocross riders.
The track was composed of separate lines for each class within the same course. At three separate points, the trophy trucks jumped over the rally cars, including a mega-jump where freestyle bikes jumped over trophy trucks, while jumping over rally cars, stacking the vehicles three tall in the air.
We are in charge of the US television coverage and got some killer footage that we can’t wait to share!
The event was a massive success with nearly 20,000 spectators as well as an unprecedented amount of media coverage including RKL, Europe’s largest TV network. The event will return even larger next year as a full-fledged race.
Robby Woods runs fastest lap and hangs with the front runners at Lucas Oil Off-Road Series in Lake Elsinore, CA
Event: Lucas Off-Road Racing Series Round 5+6
Date: June 26th –28th, 2009
Location: Lake Elsinore, CA
Robby Woods Photo Gallery:
High resolution photos available on request.
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Robby Woods runs fastest lap and hangs with the front runners at Lucas Oil Off-Road Series in Lake Elsinore, CA
Robby Woods charged the field at the Lucas Off-Road Racing Series Round 5+6, at Lake Elsinore Motorsports Complex managing not only to challenge the front of the pack, but to run the three fastest laps of the weekend. The young upstart has already been on the podium this year managing to battle his way to a 2nd place finish at the Surprize, AZ race. Sporting new sponsorships from Lucas Oil’s Slick Mist and General Tire, Robby came out swinging finishing 5th on Saturday and breaking on Sunday while in 2nd place.
Saturday
Robby started 9th and immediately attacked the field working his way up to 5th by the 3rd lap. Then when he battled Jerry Whelchel for 4th, Robby lost oil pressure and was forced to retire. The issue was caused by damage incurred during a rollover during practice. Robby managed to shake it off and come out and finish 5th in the combined Unlimited 4 + Unlimited 2 race, making him the first Unlimited 2 to the checkered flag.
Sunday
Robby started in 6th position, but immediately moved up to 5th. By lap 3, Robby had moved to 2nd and held position for seven of twelve laps. Robby fell back to 5th after making a slight mistake in turn one causing him to lose his momentum. Robby fought his way back up passing Carl Renezeder, Bryce Menzies and Jerry Whelchel to get back to 2nd and on the heals of race leader Greg Adler. During a full course caution caused by Jerry Whelchel’s crash, Robby’s electrical system caught fire taking him out of the heated race. Only his 7th off-road race of his young carrier, Robby left an impression on the 6,000 plus crowd gathered to witness the no-holds barred spectacle of short course off-road. The message he sent was simple “ I am here to win and race as hard as I can.”
Robby had this to say about the effort; “We not only ran upfront until we had mechanical, issues but we ran the 3 fastest laps of the weekend. I think this proves I am going to challenge the podium at every race.”
“I really want thank all my sponsors, especially Slick Mist and General Tire. They really helped me get here. The General’s worked great. I also want to thank my family, friends and fans, they all have a part in getting me out to every race,” stated the enthusiastic Woods.
Check out Robby Woods website for race results, photos and video at http://www.robbywoods.com/
Robby’s next race will be round 7+8 of the Lucas Off-Road Racing Series at Lake Elsinore Motorsports Complex on July 25th –26th
Robby Woods is sponsored by:
Slick Mist, General Tire, King Shocks, Pro-Am, K&N, Mastercraft, and Sparco
Management & Media by:
Mad Media
Matt Martelli
(760) 721-3600 or matt@madmedia.com
For additional news and updates check out:
High-resolution photos are also available upon request
Casey Currie runs away with a first place finish at TORC season opener in Texas!
Event: TORC Off-Road Racing Series Round 1+2
Date: May 15th-16th, 2009
Location: Fort Worth, Texas
Casey Currie Photo Gallery:
http://www.caseycurrie.com/
High resolution photos available on request.
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Casey Currie runs away with a first place finish at TORC season opener in Texas!
The season opener of the virgin TORC series in Fort Worth, Texas started out with some door banging and mud flying off-road racing action. The tight and relatively flat track made for some extremely technical racing. The track would be made even more challenging by heavy rain on Saturday. Despite the challenges, Texans got a good dose of what short course off-road is all about, door-to-door 850+ horsepower racing in the dirt!
Casey Currie started the short course season strong with 3 podiums and 5 top five finishes but still not achieving the results he wanted. “ I have set high goals for myself this year. I want to win and I want to dominate. I am going to do whatever it takes to be the fastest driver out there. I have been working on improving all aspects of my racing mentally, physically, and mechanically,” stated Casey.
Friday’s racing began with challenges. The freshly groomed track was covered with loose dirt, causing the first qualifiers to be the slowest. Casey started 11th and methodically moved his way up on the extremely narrow track. “Passing was almost impossible. Starting position was critical. I had to fight for each pass,” stated Casey. Ultimately Casey finished 4th, just off the podium.
Saturday’s racing would add more difficulty to the already frustrating course. The track was extremely tricky due to excessive rain. With practice canceled, a good start was going to be extremely critical for line selection and vision. The Pro-lites were the first vehicles to hit the muddy mess of a track.
Casey started 2nd row inside and managed to fight his way out front. Once out front, Casey checked out, putting over 30 car lengths between the next competitor by the restart. Casey managed to maintain the lead after the restart and again checked out, finishing with over a 20-car length lead!
Casey had this to say about the victory; “We have been working on getting our truck right and we finally got it! We set the tire selection and suspension for this track and we were right on. When everything works together I feel unstoppable. Podiums are good, but wins are what we are after!”
Check out Casey Currie’s website for race results, photos and video at http://www.caseycurrie.com/
Casey’s next race will be round 2+3 of the TORC series at Perris Auto Speedway on May 29th –30th
Casey Currie is sponsored by:
BF Goodrich Tires, Currie Enterprises, King Shocks, TORCO Oil, PWR Radiators, Raceline Wheels, Motive Gear, Oakley, Etnies, Leatt Brace, Team Associated, and Kicker Audio.
Management & Media by:
Mad Media
Matt Martelli
(760) 721-3600 or matt@madmedia.com
For additional news and updates check out:
http://www.caseycurrie.com/
High-resolution photos are also available upon request
BJ Baldwin is getting more coverage than Miss America!
BJ Baldwin has been getting more coverage than Miss America! Seven Ads and Four Magazine Covers! Watch out Robby we are closing in!
BJ Baldwin headed to Lucas Oil Off-Road Race in Surprise, AZ
Short Course Off-Road Racing is Alive and Kicking Ass!
We just back from two days of shooting up at Perris Auto Speedway for Monster. It’s a little track but it has a lot of stuff packed into it. Ricky Johnson and the boys did a great job of getting the most out of the track. Check out these shots of Johnny Greaves, Jeremy McGrath, and Rick Huseman flying around the track. It was hotter than the surface of the sun up there and a bit dusty but we still shot great stuff in tough conditions. The racing is going to be sick!
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- Jeremy McGrath slides through hairpin turn at the Perris Auto Speedway TORC test
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- Jeremy McGrath powers through hairpin turn at the Perris Auto Speedway TORC test
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- Johnny Greaves flies over whoops at the Perris Auto Speedway TORC test
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- Johnny Greaves flies over the table top at the Perris Auto Speedway TORC test
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- Johnny Greaves slides through the sweeper at the Perris Auto Speedway TORC test
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- Mike Flores of Mad Media sets up a shot of Jeremy McGrath’s Pro-2
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- Johnny Greaves makes adjustment on Jeremy McGrath’s Pro-2
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- Perris Auto Speedway
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- Rick Huseman slides through the sweeper at the Perris Auto Speedway TORC test
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- Rick Huseman
Tire testing with BJ Baldwin
We just got back form tire testing with BJ Baldwin and General Tire. Two days of some of the roughest, nastiest locations the Nevada desert has to offer. The funny thing was the only flat we got was on my truck and it wasn’t a General. We shot some amazing footage on a Red Camera and the HVX for a upcoming General Tire project. Keep your eyes open, this project is going to be sick!
BJ Baldwin fly's his trophy truck over a huge jump!
Ken Block shoot for DIRT 2
We just finished shooting Ken Block and his notorious 2007 Subaru Impreza WRX STI Gymkhana Car. You know, that one you and seventeen million of your friends watched on www.kenblockracing.com! The shoot was for a video piece about Ken’s involvement in the upcoming DIRT 2 video game from Codemasters. We have seen a bit of the game and it’s going to be sick! The game play is INSANE, and there is a ton of great video content from Mad Media and DC Shoes.
"Monster please!"
BJ Baldwin charges SCORE San Felipe 250!
BJ charged the whoops and rocks at the San Felipe 250. He lead the race until race mile 197 where his ring & pinion gave out. One rock can take you from hero to zero just like that. I guess a quarter inch steel plate is no match for mother nature! He still managed a 6th in trophy trucks. We still had a great time, ate great food and were surrounded by nice people. Everywhere we went people offered us beer and food. Their are some sketchy parts of mexico but the friendly people of San Felipe more than make up for it.
BJ Baldwin at SCORE San Felipe 250 contingency
BJ Baldwin at the finish line for the SCORE San Felipe 250.
Robby Woods Media Kit
We just finished up Robby Woods media kit. Watch out RJ here comes RW! The future is bright
for this up and coming off-road racer. We also created a dope website for Robby as well.
Check it out at: Robbywoods.com
Casey Currie finishes 2nd at
King of the Hammers!
Casey Currie battled it out for another 2nd place finish at the 2009 King of the Hammers.
This is Second year in a row Casey finished 2nd! Short Course, Desert, Rock Crawling, bring it on!
