“We’ve spent the last ten years filming off-road, tarmac, and everything in between”, commented Martelli. “We know what rally cars are capable of and how they handle, and the best way to shoot them, so it was great to get a call from MTV and Dickhouse to come out and play. Ken and Travis have always had a friendly rivalry in rally, and that made for some hilarious TV. Obviously we roll with higher-end gear than a typical reality TV show has budget for, or time to use, but in the end I think the combination of the raw in-your-face filming that Tremaine and Knoxville use, will look great when mixed with our RED footage.”

Mad Media employed dollies, jibs, steadicam, and condor lifts in order to capture all of the chaos that ensued once Ken and Travis got in the car. “Basically they had a really funny list of ideas that we helped translate into realistic stunts that we knew would work. I was really impressed with their prop coordinator, the pace of the filming, and how well they captured all the funny moments between Ken and Travis”, continued Martelli. “I think Nitro fans are going to freak when they see what was thrown down.”

Nitro Circus is executive produced by Jeff Tremaine and Johnny Knoxville of Dickhouse Productions, Jeremy Rawle and Gregg Godfrey of Godfrey Entertainment, Travis Pastrana and Trip Taylor. Tony DiSanto, Liz Gateley, Chris Linn, Lauren Dolgen and Michelle Klepper are the MTV executives in charge of production.

Check out the behind the scene photos here:

[View with PicLens]

The Gymkhana project has become the most successful automotive viral film campaign in history. So where do you go from there? Some would think bigger, but DC Co-Founder and Rally Team Member Ken Block teamed up with Rob Dyrdek’s Fantasy Factory and Mad Media, and went…smaller! Gymkhana 2.1 is a funny new video segment that was shot, directed, co-produced, and co-edited by Mad Media for MTV’s Fantasy Factory show and DC Shoes. It features longtime buddies Block and Dyrdek charging around a Gymkhana course side-by-side—Block in his Crawford Performance built Subaru Impreza WRX STI, Dyrdek in his mini shifter kart version of Blocks machine.

Gymkhana 2.1 showcases the same high-end cinematography that has become the hallmark of Mad Media film production, and was used in previous installments of Block’s Gymkhana videos. Dyrdek and Block brought the Mad Media film crew to El Toro Airfield to produce the piece, while the MTV crew documented the “reality” angle as it unfolded.

“Ken and Rob decided to get the kart built and film the clip when Rob made an appearance in the Gymkhana TWO video earlier this year.” said GK 2.1 director and Mad Media co-owner Joshua Martelli. “We were stoked to get a call from Rob and the crew at MTV to come out and use the same techniques and camera gear to create something totally hilarious, but equally cool to watch. We fleshed out the stunts onsite and created the main story edit. It was a blast to work with two super talented guys and come up with stunts that were scary but funny to watch.”

The complete version of Gymkhana 2.1 features more than what’s seen on Dyrdek’s hit MTV show, including near run-overs, drifting, racing and shenanigans that occur when two unique individuals like Dyrdek and Block hit the tarmac in polar-opposite-sized whips.To date, the clip has received over a million views on YouTube.

Watch the video here:

Check out the behind the scenes photo gallery here:

[View with PicLens]

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Guru Tattoo Full Body Suit Paintings Show

Click here for more info.

Check out the hilarious custom stencil Mouse did for him.

“Carter is the Malcolm McLaren of action sports culture. He has literally been at the center of tipping points in action sports, music and fashion on the west coast for over twenty years. He has been working with us on an ongoing project basis for several years. I am excited to have him as a part of our DNA full-time. Carter has a variety of strengths that can only be properly utilized in a multidiscipline environment,” stated Mad Media founder Matt Martelli. Carter’s duties at Mad Media will include creative direction, brand management, and athlete activation.

Carter has already jumped right in, working on creative for two national TV spots as well as several branding projects. Carter will also be heading up athlete activation at Mad Media. “I am thrilled to be working in an environment that reinforces creativity and vision. Mad Media has always been a second home, no matter where or what I was working on. I am also excited to be at an organization that understands the value of athletes and how to properly activate around them,” stated the enthusiastic Carter Gibbs.

Mad Media is a San Diego based multi-disciplinary youth marketing agency that provides print, web, identity, photography, television and film services to action sports, motor sports, MMA and youth culture focused companies. Their client list includes Subaru of America, DC Shoes, General Tire, Redbull, Baldwin Motorsports, and Bad Boy International. For a complete list of services and examples of their work visit: www.madmedia.com

Mr. Cartoon and Mark "The Fight Shark" Miller at SA studios in LA.

Mr. Cartoon and Mark “The Fight Shark” Miller hung out last night at SA studios in LA. Cartoon ran us through some of his most prized rides. When he is not tattooing, drawing or airbrushing, Cartoon is building some of the sickest custom lowriders I have ever seen. Real recognize real.

 “Ryan represents a new breed of designer that has emerged with talents ranging from traditional cinematography technique to complex DVD authoring experience. Rather than focusing on a single discipline, he has embraced several that logically follow each other throughout the entire production process”, commented Director of Film/Television Production, Joshua Martelli. “Everyone here at Mad Media has both a primary skill set, and a healthy knowledge of other overlapping art forms. This has been critical to our success. So we were excited to find Ryan and discover that in addition to DVD authoring and editing, he was experienced with shooting, composting, color correction, and more importantly had the desire to continue to grow his skill set. He’s a great fit for the Mad Media family.”  

 Ryan will begin work right away on the Subaru Rally Team viral web series they are currently producing for Subaru of America, as assistant DOP and assistant editor. He will spearhead all of the DVD authoring and web video compression services at Mad Media as well.   

 Mad Media is a San Diego based multi-disciplinary youth marketing agency that provides print, web, design, and HD video production services to action sports, motor sports, and youth culture companies. Their current client list includes Subaru of America, DC Shoes, Transworld Media, Baldwin Motorsports, and Badboy International. For a complete list of services and examples of their work visit: www.madmedia.com