Ken Block and BJ Baldwin featured in Automobile Magazine!

Posted on Thursday, October 1, 2009 in Off-Road, Rally

Automobile magazine covers The Baja 300 Powerdays germany.

Automobile magazine covers The Baja 300 Powerdays germany.

Gymkhana 2 is The Number One Viral Video in the Country!

Posted on Monday, September 28, 2009 in La Vida Mad Media, Off-Road

The Number One Viral Video in the Country! Need we say more!
The number one viral video in the country is Gymkhana Two!

Mad Media Produces “Rally Horse” segment for MTV’s Nitro Circus / Travis Pastrana

Posted on Monday, September 21, 2009 in La Familia, Rally

Nitro Circus continues to be one of MTV’s most popular shows. As Travis Pastrana and the Nitro crew began to wrap up filming on their second season, they tapped rally superstar Ken Block for a new segment dubbed “Rally Horse”, and called Mad Media to capture all of the mayhem in pristine 4K resolution with RED ONE cameras. Shot on location at Miller Motorsports, the one-day shoot called for stunt coordination and direction by Mad Media TV/Film Director Joshua Martelli, and employed several of Mad Media’s top cinematographers for production support on the piece.

“We’ve spent the last ten years filming off-road, tarmac, and everything in between”, commented Martelli. “We know what rally cars are capable of and how they handle, and the best way to shoot them, so it was great to get a call from MTV and Dickhouse to come out and play. Ken and Travis have always had a friendly rivalry in rally, and that made for some hilarious TV. Obviously we roll with higher-end gear than a typical reality TV show has budget for, or time to use, but in the end I think the combination of the raw in-your-face filming that Tremaine and Knoxville use, will look great when mixed with our RED footage.”

Mad Media employed dollies, jibs, steadicam, and condor lifts in order to capture all of the chaos that ensued once Ken and Travis got in the car. “Basically they had a really funny list of ideas that we helped translate into realistic stunts that we knew would work. I was really impressed with their prop coordinator, the pace of the filming, and how well they captured all the funny moments between Ken and Travis”, continued Martelli. “I think Nitro fans are going to freak when they see what was thrown down.”

Nitro Circus is executive produced by Jeff Tremaine and Johnny Knoxville of Dickhouse Productions, Jeremy Rawle and Gregg Godfrey of Godfrey Entertainment, Travis Pastrana and Trip Taylor. Tony DiSanto, Liz Gateley, Chris Linn, Lauren Dolgen and Michelle Klepper are the MTV executives in charge of production.

Check out the behind the scene photos here:

Mad Media Produces “GK2.1″ with MTV’s Fantasy Factory and Rob Dyrdek / Ken Block

Posted on Monday, September 21, 2009 in La Familia, La Vida Mad Media, Rally

NEW VIDEO: Mad Media Produces “GK2.1” with MTV’s Fantasy Factory and Rob Dyrdek / Ken Block

The Gymkhana project has become the most successful automotive viral film campaign in history. So where do you go from there? Some would think bigger, but DC Co-Founder and Rally Team Member Ken Block teamed up with Rob Dyrdek’s Fantasy Factory and Mad Media, and went…smaller! Gymkhana 2.1 is a funny new video segment that was shot, directed, co-produced, and co-edited by Mad Media for MTV’s Fantasy Factory show and DC Shoes. It features longtime buddies Block and Dyrdek charging around a Gymkhana course side-by-side—Block in his Crawford Performance built Subaru Impreza WRX STI, Dyrdek in his mini shifter kart version of Blocks machine.

Gymkhana 2.1 showcases the same high-end cinematography that has become the hallmark of Mad Media film production, and was used in previous installments of Block’s Gymkhana videos. Dyrdek and Block brought the Mad Media film crew to El Toro Airfield to produce the piece, while the MTV crew documented the “reality” angle as it unfolded.

“Ken and Rob decided to get the kart built and film the clip when Rob made an appearance in the Gymkhana TWO video earlier this year.” said GK 2.1 director and Mad Media co-owner Joshua Martelli. “We were stoked to get a call from Rob and the crew at MTV to come out and use the same techniques and camera gear to create something totally hilarious, but equally cool to watch. We fleshed out the stunts onsite and created the main story edit. It was a blast to work with two super talented guys and come up with stunts that were scary but funny to watch.”

The complete version of Gymkhana 2.1 features more than what’s seen on Dyrdek’s hit MTV show, including near run-overs, drifting, racing and shenanigans that occur when two unique individuals like Dyrdek and Block hit the tarmac in polar-opposite-sized whips.To date, the clip has received over a million views on YouTube.

Watch the video here:

Check out the behind the scenes photo gallery here:

Ken Block and Gymkhana Two Featured in Modified Mag!

Posted on Friday, August 7, 2009 in Rally

Ken Block Featured in Modified Mag!

The September issue of Modified Mag features Ken Block and Gymkhana Two: The Infomercial, produced by Mad Media. The issue features a Q&A with Ken about Gymkhana Two as well as articles about the Gymkhana Two ‘09 STI build and a ride with Ken.

Modified Mag’s September issue hit newsstands August 4th. Enter here to win a signed copy by Ken Block!

Mad Media produces DC Shoes Teamworks commercial featuring Ken Block and Travis Pastrana!

Posted on Wednesday, August 5, 2009 in Rally

Mad Media produces DC Shoes Teamworks commercial featuring Ken Block and Travis Pastrana!

The Gymkhana Project & Mad Media featured on Group Y website.

Posted on Tuesday, August 4, 2009 in Rally

The Gymkhana Project is featured as a case study on successful viral film making on the Group Y website.

Click Here to check it out.


Ken Block featured on “Top Gear”.

Posted on Monday, July 6, 2009 in Rally

http://www.youtube.com/watch?v=Ce5XiCgvWHI

*If this particular video has been removed, try searching “Ken Block Top Gear” on YouTube to find another bootlegged upload.

Gymkhana Two in Times Square!

Posted on Tuesday, June 23, 2009 in Rally

Gymkhana Two in Times Square!

Gymkhana Two in Times Square!

Ken Blocks Gymkhana TWO The Informercial named the best Sport video on YouTube!

Posted on Monday, June 22, 2009 in Rally

Ken Blocks Gymkhana TWO The Informercial named the best Sport video on YouTubel!

Click here to check it out!

Mad Media Produces Ken Block’s Explosive Gymkhana TWO Project

Posted on Tuesday, June 16, 2009 in Rally

On the heels of producing one of the most successful automotive viral films in history, (over 20 million downloads to date), Mad Media has completed work on a new Gymkhana project dubbed “Ken Block’s Gymkhana TWO: The Infomercial”. The project was designed to promote Ken Block’s new DC Shoes TeamWorks Clothing Collection. Block’s design inspirations for his collection all stem from his Gymkhana TWO car, and each feature his rally sponsors’ colorways and graphics.

A natural spinoff of Block’s successful rally racing career, the Gymkhana TWO film takes the infomercial concept and turns it on it’s head by using great cinematography and a thrilling driving performance to showcase the TeamWorks product line. The new film is filled with fantastic automotive stunts, Hollywood-style explosions, and guest appearances from DC team rider Rob Dyrdek and radio celebrity Jason Ellis. Gymkhana TWO was filmed on location at the Port of Los Angeles, and showcases non-stop motor sports eye-candy as Block hits a new course in his brand-new custom tuned, 566 horse power, high performance 2009 Subaru Impreza WRX STI, build by Crawford Performance.

Mad Media was brought on board for the Gymkhana TWO project early in the pre-production phase and worked with DC Shoes Creative Director Nate Morley along side Ken Block to develop the infomercial concept into a full blown creative treatment and shot sequence. The films concept called for specialized high-speed camera equipment, pyrotechnics, as well as a host of custom in-car POV cameras to capture the power and precision Ken would eventually demonstrate.

“It was an intense project from day one because we had a hard delivery deadline to help DC promote the new TeamWorks line, and we also knew we needed to raise the bar significantly from the first Gymkhana project”, said Joshua Martelli, Director of TV/Film Production at Mad Media and director of both the first and second Gymkhana films. “Scouting took time as we had to find the perfect location. Plus we had to translate Ken and Nate’s vision creatively into real world solutions in-camera. We worked very hard to plan out our shots and the story line, and that really paid-off when it came time to shoot.”

Producing eye-catching viral film content is nothing new for Mad Media. They’ve been involved in similar projects since the late 1990’s when they proved the web video concept during the Osiris Shoes famed “Aftermath Tour”, which saw them document and upload custom content daily for an exhaustive forty-stop US, European, and Canadian tour, (the largest in history at that time). Recently they’ve gained acclaim for their work producing engaging content about the Subaru Rally Team USA, which has led to production work on all of the recent Subaru WRX STI commercial ads as well.

“For us this is really a proof of concept that viral films can compete with large commercial advertising projects and actually deliver highly sought after eyeballs with embedded marketing messages. Though the Gymkhana TWO project is very direct in it’s call to action to purchase TeamWorks gear, it does it in a way that’s entertaining and leaves the viewer with something to talk about and share. It’s that ability to knock the viewer back on their heels, and the willingness to trust the action and story that are key to a successful viral project”, stated Mad Media CEO/Creative Director, Matt Martelli.

In addition to producing the main Gymkhana TWO film, Mad Media produced several build up films to promote it’s launch, including the initial teaser, the Gymkhana TWO Build, and coverage of the exclusive Gymkhana TWO VIP Premiere. The Gymkhana TWO film debuted on YouTube June 1st, and has been downloaded over 2.3 million times in a mere eight days.

About Mad Media:

Mad Media is San Diego based creative agency that offers professional print, web, and film production. Mad Media specializes in creating culturally relevant brand messaging that features professional athletes, musicians, and artists for the action sports, motorsports and mixed martial arts industries.

****

For media info contact:

Mad Media / Matt Martelli / (760) 721-3600 / matt@madmedia.com / madmedia.com

High-resolution photos and footage available upon request

For extensive behind the scenes photos visit madmedia.com/news

To watch Ken Blocks Gymkhana TWO Project visit: dcshoes.com/gymkhanatwo

Gymkhana Two:The Infomercial. Final day of shooting

Posted on Tuesday, June 2, 2009 in Rally

Here is a look at all the action that went down on the final day of shooting Gymkhana Two:The Infomercial. Ken wanted to go back and nail a couple more things. The gate drift shot made it well worth it. All Images were shot by our own photographer Bendan Klein.

Gymkhana Two:The Infomercial. The Mad Media Action shots.

Posted on Tuesday, June 2, 2009 in Rally

Here is a look at all the action that went down during the shooting of the Gymkhana Two:The Infomercial.
All Images were shot by our Director of Still Photography Vincent Knakal.

Gymkhana Two:The Infomercial. Behind The Scenes with Mad Media.

Posted on Tuesday, June 2, 2009 in La Vida Mad Media

Here is a look behind the scenes of the Gymkhana Two:The Infomercial with Mad Media

GYMKHANA TWO:THE INFOMERCIAL
goes live on dcshoes.com/auto and YouTube!

Posted on Monday, June 1, 2009 in Rally

Months of planning, five days of shooting, one Phantom HD camera, two Red cameras, four HD cameras, three HD POV cameras, a few blown engines, a blown transmission, fourteen sets of tires, one semi explosion, one blown-up mirror, one set of crispy DC shoes, multiple sunburns, massive sleep deprivation… DC Shoes Presents: GYMKHANA TWO: THE INFOMERCIAL

Enjoy!  :)

Gymkhana Two Premiere Party!

Posted on Thursday, May 28, 2009 in Rally

DC Shoes hosted a super exclusive premier for industry insiders, celebs and tastemakers of the upcoming Gymkhana Two film we just completed. Ken Block gave rides to a lucky few in his super dope Subaru WRX STI custom built by Crawford Performance. Rob Dyrdek and Jason Ellis were there to have a look at their parts in the film. The jaw dropping reaction from everybody was great! Gymkhana will go live on June 1st on auto.dcshoes.com

Here are a few photos of the night:

Ken Block Gymkhana Two Build

Posted on Saturday, May 23, 2009 in Rally

We just finished this beautiful clip of the car Ken Block’s Gymkhana Two Subaru build.

We have a lots of days of filming and editing in this one. Enjoy!

Click here to check it out!

Ken Block’s Gymkhana Two Project!

Posted on Thursday, May 14, 2009 in Rally

We have been hard at work on this one!

Click here and check it out!