Rock it like Block contest TV commercial

Posted on Thursday, July 29, 2010 in Rally

Check out this commercial we shot for FORD!

Injured Rodrigo Ampudia fights for spectacular 2nd place finish at Lucas Oil Off-Road Series

Posted on Monday, May 31, 2010 in Off-Road

Once again the field of racers was stacked and the freshly prepped track was ready for a exciting weekend of racing at the Lucas Oil Off-Road Series rounds 5-6, held at the famous Las Vegas Motor Speedway. The stands swelled with fans to watch over twenty Pro-2’s come out and do battle on the newly built short course off-road track. Only the second race at the track, Las Vegas fans are beginning to realize they have one of the best off-road tracks in the world to complement the regional desert racing. Chances are if you grew up in Las Vegas you have participated in some sort of recreational off-roading.

Rodrigo Ampudia arrived at the track late Wednesday night not sure if his recent knee injury was going to prevent him from racing. While riding his Motocross bike, he crashed and hyper-extended his knee, pulling it out of its socket shredding his ACL, Meniscus, Lateral, Anterior, and PCL doing over 35 centimeters of nerve damage. After going through surgery Rodrigo was told he would be off his leg for 10 months and can not drive at all.

“I wasn’t sure if I could race at all, but I wanted to try. I felt like I owed it to my fans, my sponsors, and myself. We put my leg in a brace and modified my seat so I could drive with one foot. I normally use booth feet to gas and brake simultaneously and to stabilize myself. We went out to practice to see how it felt and it was ok. I was bouncing around a lot more and off every jump my leg would slam down, but it wasn’t causing to much pain,” stated the committed Rodrigo.

Rodrigo Ampudia with serious knee injury

Rodrigo Ampudia with serious knee injury

Rodrigo not only got around the track, but managed to qualify 6th in his number 36 Papas and Beer, Lucas Oil Pro-2. Putting him on the 3rd row for the start. Rodrigo steadily moved up in the field after the start and passed three vehicles to put him in 3rd place by the mandatory caution lap. After the re-start Rodrigo managed to maintain his position despite constant challenges from the field of trucks behind him. In a spectacular finish, Rodrigo floored it out of the last corner and caught and passed Todd Leduc in the air on the very last jump, narrowly edging him out to finish in second place!

“I was so stoked with my finish. I just tried to drive smooth and saw the opportunity to catch Todd at the finish and went for it”, stated Rodrigo.

Rodrigo Ampudia finishes 2nd at Lucas Oil Off-Road Series Round 5-6

Rodrigo Ampudia finishes 2nd at Lucas Oil Off-Road Series Round 5-6

Sunday Rodrigo qualified 8th, starting him in the 4th row. Right off the start traffic had bunched up, and in turn three Jeff Ward Spun causing a traffic jam which put Rodrigo back to 11th. By the mandatory caution Rodrigo had managed to fight his way back up to 8th in the number 36 Papas and Beer, Lucas Oil Pro-2. Making a push in the last few laps Rodrigo managed to get up to 5th but made a mistake in turn one hitting Greg Adler while trying to pass on the inside. The result of the contact was a bent spindle making it almost completely impossible to steer the truck, which caused Rodrigo to fall back and finish 11th.

Rodrigo’s next race will be Lucas Oil Off-Road Round 7-8 at Miller Motorsports Park, Tooele, UT June 26-27

Gymkhana 3 teaser! It’s on!

Posted on Thursday, April 22, 2010 in Rally

Gymkhana 2 wins a One Show Entertainment award!

Posted on Wednesday, March 31, 2010 in Rally

Gymkhana 2 wins a One Show Entertainment award! We keep stacking them up!

www.oneclub.org

KEN BLOCK AND ALEX GELSOMINO IMPRESS ON THEIR WRC DEBUT AT RALLY MEXICO

Posted on Wednesday, March 24, 2010 in Rally

When Ken Block threw his flat-brimmed hat into the World Rally Championship ring earlier this year, expectations were mixed. But three weeks ago, at Rally Mexico—Monster World Rally Teamʼs inaugural WRC race—Ken Block and Alex Gelsomino proved that they have what it takes to become a competitive force on the world stage.

“We even surprised ourselves, when, after the first few stages, we were not only not dead last, but we were keeping pace with a few veteran WRC drivers, and even ahead of F1 World Champion Kimi Räikkönen,” says Ken Block.

By the end of the first leg, on Friday, Block and Gelsomino had secured a position on the leaderboard for the American flag to fly. Unfortunately, an off on the first stage of Day 2, left the Monster Energy Ford Focus RS WRC unable to continue. “It was a rookie mistake,” says Block. “We should have noted the change in surface, the section went from a grippy dirt road to very loose gravel and there was just no traction at all, especially for the speed we were trying to carry into the next turn.”

Thanks to SuperRally rules, which allow competitors to return to the stages the following day along with some heavy time penalties, Block and Gelsomino were at it again on Sunday morning. The two put on a repeat performance of Day 1, finishing stage 19, eighth fastest, with a 13.7 second gap between them and ninth place. Then, on stage 21, the Monster World Rally Team shocked naysayers once more, being second fastest on the road after the first split. But, a puncture caused by an unfortunate meeting of rim and rock later on this stage, robbed Block and Gelsomino of over a minute.

Ken Block slides a corner at Rally Mexico

Ken Block slides a corner at Rally Mexico

“In the WRC, we had heard of Ken Block, but more for his stunts than his driving, but after his performance in Mexico, I think it is very clear to everyone that he has the potential to become a competitive WRC driver,” says M-Sport Managing Director Malcolm Wilson. “For his first WRC event, he did extremely well.”

Ken Block launches a jump at Rally Mexico

Ken Block launches a jump at Rally Mexico

“Ken is shining a bright light on what we at Ford have always known…that Ford makes the best fun-to-drive small cars in the world,” says Ford Racing Director Jamie Allison. “Ken’s rally efforts globally with Fiesta and Focus help us to tell that story to a new generation of car enthusiasts and it’s great to see Ken, as the lone American, competing at the highest level in WRC and showcasing his great rally talent. All of which will help expand the appeal of the sport in the U.S.”

The next WRC round for MWRT will be Rally Turkey, on April 16-18. Until then, follow the team at monsterworldrallyteam.com

Rodrigo Ampudia stacks up podiums at Lucas Oil Off-Road season opener

Posted on Thursday, March 11, 2010 in Off-Road

The field of racers were stacked, the newly built track was prepped, and the stage was set for a great weekend of racing at the Lucas Oil Off-road season opener in Las Vegas. Rodrigo Ampudia and his team headed to the Las Vegas Motor speedway from their shop in Ensenada, Baja California prepared to battle for podiums in both the Pro-2 and Pro-lite class. Tension swelled as the vehicle counts began to climb to record numbers in all classes. The stage was set for an epic weekend of off-road racing at the Lucus Oil Off-road series season opener at the world famous Las Vegas Motor speedway.

Rodrigo quickly found his rhythm qualifying first in pro-lite and 3rd in Pro-2. The first race on Saturday for Rodrigo would be the racers class of Pro-lite. Rodrigo started in the 2nd row back and started gaining positions off the start. Unfortunately the race had to be restarted because of an immediate crash temporarily slowing the momentum. After the restart Rodrigo got tangled up with Metal Mulisha General Brian Deegan, which bent his front right rotor and damaged his tire. Rodrigo managed to weld the damaged truck with finesse to a 4th place finish in Pro-lite.

Rodrigo Ampudia flies over jump at Lucas Oil Off-Road series opener

Rodrigo Ampudia flies over jump at Lucas Oil Off-Road series opener

Saturday also brought a heated battle for podiums in the Pro-2 division. With 28 trucks and many of them long time race veterans, Rodrigo would have his work cut out for him as traffic would be a major factor. Due to the inversion Rodrigo started on the outside of pole next to Ricky Johnson, which should have kept him out of the carnage, but McGrath tangled up with him and several cars got around him. Rodrigo got right back into the action and fought his way back up to 5th by the midway caution. From there Rodrigo battled back in forth with Bryce Menzies and Jeff Kincaid ultimately finishing third right behind off-road legends Rob MacCachren and Ricky Johnson.

Sunday would also prove to be challenging as practice and qualifying were canceled due to rain. In the Pro-lite class Rodrigo started in the 2nd row. The race quickly turned into a battle as off-road veteran Marty Hart took the lead and set a blistering pace. Rodrigo managed to stay in the front group of trucks avoiding much of the carnage in the back. By the Mandatory caution Rodrigo had fought his way to the front, and maintained the lead until the checkered flag finishing first in Pro-lite class.

In the Pro-2 class, after the inversion Rodrigo would start on the pole next to Robby Woods. At the drop of the flag Rodrigo went after the first spot until Woods rolled violently in turn one. The race was restarted with Rodrigo on the pole, he maintained the lead for the first few laps until Rob “Fig” Naughton got around him. Once behind Naughton, Rodrigo fell back to 4th, but fought his way around Naughton, ultimately finishing third in the Pro-2 class. In addition Rodrigo was also able to run the fastest lap of the day. Rodrigo Ampudia is off to an Impressive start, capturing three podiums, more than any other driver in the series.

Rodrigo Ampudia leads for another first place at Lucas Oil Off-Road Series

Rodrigo Ampudia leads for another first place at Lucas Oil Off-Road Series

“It’s great to be racing against the best drivers in the world and get on podium. It’s validation for all the hard work me, my team, and my family have put into off-road racing. We love this sport! Thanks to all my sponsors Lucas Oil, Papas & Beer, Tecate, BFGoodrich, and the fans.  This is going to be a great year of racing!” Rodrigo commented about the great weekend of racing.

Rodrigo’s next race will be Lucas Oil Off-Road Round 2-3 in Surprise, AZ on April 17th and 18th.

Come by the Papas & Bear pit area to check out Rodrigo’s Pro-lite and Pro-2 truck and pick up some free posters.

Check out Rodrigo’s website for race results, photos and video at: www.papasracing.com

Rodrigo Ampudia is sponsored by:

Papas & Beer, Lucas Oil, Tecate, BFGoodrich, Mastercraft Safety, Fox Shox, and Simpson

About Papas & Beer:

Papas & Beer is the original Mexican nightclub, bar, & restaurant established in Ensenada, Baja California in1983. Currently Papas & Beer has three locations in Rosarito, Ensenada, and La Paz but is undergoing an expansion with more locations set to open in the United States and Mexico.

Management & Media by:

Mad Media

Matt Martelli

(760) 721-3600 or matt@madmedia.com

For additional news and updates check out:

For Rodrigo Ampudia images, please visit: www.papasracing.com

High-resolution photos are also available upon request

Ken Block gets cover of WRC guide. – No Pressure Ken!

Posted on Wednesday, March 3, 2010 in Rally

Ken Block gets cover of WRC guideI

Ken Block gets cover of WRC guide

I am pretty sure this is the first time an american has got the cover of a WRC guide. No pressure Ken!

Mad Media Produces Exclusive Viral Video Clip of Ken Block testing his 2011 Ford Focus RS Monster World Rally Team WRC Car

Posted on Monday, March 1, 2010 in La Vida Mad Media

The Monster World Rally Team has just posted a new clip featuring Ken Block testing his 2011 Ford Focus RS rally car. Shot on location in the Greystoke Forrest in Northern England, the Mad Media produced viral film showcases Ken putting his WRC spec car through it’s paces in preparation for this weekends Rally Mexico, (round two of the World Rally Championship). Though the conditions in the English countryside were not at all close to what Ken will face at his first WRC race this weekend in Leon Mexico,  it was an important step towards preparing for competition against the best rally drivers in the world. Mad Media will be on location at the WRC Mexico event, capturing behind the scenes action, as Ken and the Monster World Rally Team compete.

Based in the city of Leon, 400km north-west of Mexico City, the rally made its debut on the WRC calendar in 2004 and returns after a year’s absence in 2009. Always a popular event with the fanatical Mexican rally fans, this year’s edition comes with extra cause for celebration as the country marks the 100th anniversary of the Mexican Revolution and the 200th anniversary of its independence. The event features a compact series of well-organised, high-speed gravel stages through the Sierra de Lobos and Sierra de Guanajuato mountains and plains around the cities of Guanajuato and Leon Stages are generally fast and flowing, on roads largely made of hard-packed gravel. March is the dry season in Mexico which means the road surface is expected to be dry, loose and sandy in places.

For more information and exclusive video coverage of Ken Block and the Monster World Rally Team visit:www.monsterworldrallyteam.com

For more information on the WRC Rally Mexico visit: www.rallymexico.com

WRC updates, videos, and articles can be found at: www.wrc.com

The newest Monster World Rally video featuring Ken Block

Posted on Thursday, February 25, 2010 in Rally

We just posted the newest Monster World Rally video featuring Ken Block and Alex Gelsomino testing for the 100 Acre Rally. The two have won the event four years in a row and were shaking down their 2011 Ford Fiesta in Missouri this week, in hopes of securing their 5th straight win. Mad Media shot and edited this new viral clip in a mere two days on a variety of HD cameras as well as RED and HD POV.

Method Wheels promo poster

Posted on Wednesday, February 10, 2010 in Off-Road

Check out the new Method Wheels promo poster we just finished, its of “Ballistic BJ Baldwin boosting some serious air! No we did not photoshop him higher! They are free, just swing by the Method booth during contingency at any race and say hi to Colbey . Shot by our own Brendon Klein. Oh yeah, buy lots of Method wheels and keep us employed.

BJ Baldwin Method Wheels Poster

BJ Baldwin Method Wheels Poster

“Ballistic” BJ Baldwin wins the Parker 425!

Posted on Monday, February 8, 2010 in Off-Road

BJ Baldwin wins Parker 425!

BJ Baldwin wins Parker 425!

The Best in the Desert Parker 425 started in 1972, known then as the Norra Dam “500”, by 1974 the race had evolved to the Parker “400”, and continued to develop into one of the premier off-road races on American soil. Taking place along the banks of the Colorado River, the race features time trials pitting racers against the clock in a short dash for start position. The 140-mile loop features some of the most challenging terrain in America including sandy whoops, rocky washes, high speed graded roads, silt beds, and the crowd pleasing ” Parker Python” a spectator friendly winding infield section of the course.

On Thursday despite being 77th car to start qualifying BJ had a solid qualifying run finishing 4th setting him up for a dust free first lap. The weather also worked in the favor of racers with frequent light rains dust would be much less of a factor than previous years. The race started at daybreak on Saturday February 6th as the vehicles rocketed out of downtown Parker off-into the treacherous Arizona desert. BJ was off to a good start keeping a constant pace, pressuring the top race field. On lap one BJ had a quick-release mechanism fail causing the spare tire to fall off the rear of the truck. Shortly their after BJ received his one and only flat while in the dust passing a fellow competitor. The tire held up until the truck was at 126 mph on fence line road. By lap 2 BJ had gained position on time but kept steadily moving up. By lap 3 BJ had the lead both physically and on corrected time.

“Ballistic” BJ Baldwin won the grueling race in domination fashion finishing 19 minutes ahead of the nearest vehicle and 39 minutes ahead of the next trophy truck. Shaking off a rough 2009 season BJ had this to say about the victory; “It feels great to be back on top of the podium. We had a great race with very little problems. The truck ran great and we came prepared. We had some radio issues after we knocked our antenna off, but other than that we ran pretty much problem free. I was just trying to be steady and let the race come to me. It was hard to not push hard the whole time. There was a lot of good competition, but I just tried to run my race and not worry too much about any body else. I have to thank my crew, my sponsors, and all the fans who came out to see the best racers in off-road do battle. The champ is back!”

BJ Baldwin’s next race will be the Mastercraft Safety Tecate SCORE San Felipe 250 March 12th – 14th

BJ Baldwin is sponsored by:

General Tire, Mastercraft Safety, Method Race Wheels, Vision-X lights, King Shocks and K&N Filters

Mad Media Produces New Spot for Ken Block and The Monster World Rally Team

Posted on Tuesday, January 26, 2010 in La Vida Mad Media, Rally

Ken Block’s Ford Fiesta under the spotlight and the Monster World Rally Team 2010 Schedule

Ken Block and the Monster World Rally Team have just released a new viral video clip showcasing their 2010 Ford Fiesta, and the teams complete 2010 race schedule.The spot features an incredible montage of hyper-realistic images that highlight the design of the car, along with dynamic shots of Ken Block and his co-driver Alex Gelsomino. Director Joshua Martelli lead the Mad Media crew through two intense days of photography using their RED ONE camera package. DP Milan Spasic , AD/Editor Ryan Holdridge, and 1st AC Eric Everley assisted as they shot and cut the ninety-second spot in a mere two days at FPI Studios in Auburn Hills, Mi alongside still photographer Tony Harmer. The post production workflow included processing with the RED Rocket card, a trip through RED’s Cine X software, and editing with Apple’s Final Cut Pro 7.

“There’s never been anything produced like this for a World Rally or North American rally athlete or team”, commented Mad Media Director of Film/TV Production, Joshua Martelli. “It’s part high-end car commercial, part hip-hop music video. Except that we let the car and Ken remain the focus of the piece, and skipped all the BS with smoke machines and half-naked girls. In the end, it showcases the radical design or ‘livery’ of the car, and most importantly captures Ken’s personality. I think both old school and new school rally fans will love it – and fans of Ken will be stoked as well. As usual, Ken gave us great creative input, but allowed us to experiment a bit and the result is quite stunning. I also have to credit MWRT’s Marketing Manager Brian Scotto, photographer Tony Harmer (who designed some of the flashier lighting set-ups), and FPI Studios for help with project. It was a team effort all around, and it shows in the work.”

Mad Media has been retained by the Monster World Rally Team to produce coverage of all the Rally America National Championship events, as well as a host of special projects.

Look for a constant stream of premium and fun content on the teams website at: www.monsterworldrallyteam.com


“Ballistic” BJ Baldwin General Tires Commercial

Posted on Thursday, January 7, 2010 in La Vida Mad Media, Off-Road

Mad Media presents: “Anywhere Is Possible” - The new ”Ballistic” BJ Baldwin General Tires commercial produced by Mad Media, Directed by Matt Martelli, and edited by Joshua Martelli “The Martelli Brothers”.  The commercial features “Ballistic”  BJ Baldwin attacking the Nevada desert with the General Grabber Competition tires. The piece was shot almost entirely on a RED camera over the course of two days just outside, Las Vegas, NV. Director of Photography duties were shared by Jay Schweitzer and Mike “Mackdawg” McEntire with additional cinematography by Chris Adams and Matt Martelli. The music and voice over were produced by Shawn Zuzek. The spot is currently airing on The SPEED Channel and NBC.

Ken Block goes to FORD!

Posted on Wednesday, January 6, 2010 in La Vida Mad Media, Rally

Ken Block goes to FORD!

Ken Block goes to FORD!

Introducing the Monster World Rally Team—Ken Block goes global in a Ford.

January 6, 2010—Brooklyn, NY—Ken Block is off to race in the FIA 2010 World Rally Championship as part of the newly formed Monster World Rally Team. Block will continue to compete in the Rally America national series, as well as in X-Games XVI. And he’s doing it all in a Ford!

Block’s entry into the WRC is history in the making. He will be the first American to campaign the world stages as part of a multi-year program. In 2010, Block will compete in select rounds of the championship with an emphasis on developing his ability for a successful future in the WRC. “Racing in the World Rally Championship has always been a dream of mine but I’d still be dreaming if I promised podiums in the near future,” says Block. “I will be going head-to head with the greatest drivers on the planet. And sure, I will be giving it my all but my main objective for 2010 is to develop into a competitive driver for 2011 and beyond.”

The Monster World Rally Team developed as a result of Ken Block’s relationship with the energy drink company. “A radically extreme form of motorsport with supremely talented drivers who compete on gravel, asphalt, snow and ice really mirrors everything we are about,” says Monster Energy President Mark Hall. “For that reason Monster Energy is pleased to join Ken Block in the formation of the Monster Energy World Rally Team. Not only is Ken a cult hero to our consumers through his gymkhana videos and other stunts, the fact that he will be the first American racer to compete in the 38-year history of the World Rally Championship is truly impressive. Factoring in that Ken will be chasing the 2010 Rally America Championship Series, a Gold Medal at X Games XVI while continuing to scheme-up new videos and mind-altering stunts, Monster couldn’t have a finer ambassador in our new venture into rally.”

In a partnership with Monster Energy, the team is also bolstered by Ford—a brand Block feels at home in. “I am stoked to be rallying in a Ford,” says Block. “They are an impressive force in the sport. From the days of the 1970s Escorts to the Group B RS200, to the modern-day Focus and now the Fiesta, Ford has an excellent history within rally. I couldn’t be happier to be part of this amazing heritage. Not to mention my dad would be proud. He was a true Ford guy.”

For the WRC, Block will be racing in a Focus RS prepared by M-Sport, the company responsible for handling all of Ford’s World Rally efforts. M-Sport’s Managing Director, Malcolm Wilson, who played a large role in ushering Block into the WRC, had this to say: “It is great news that Ken will be joining the WRC and even better that it will be with Ford! Ken has been instrumental in elevating the public awareness of rallying throughout the world with his multimedia exploits, particularly in the U.S. which is a key global market and an area where WRC has yet to reach its full potential. Ken’s appearance in the WRC and his desire to compete toe-to-toe at the highest level is indicative of the determination and drive that he has exhibited in all areas of his life to date—be it in business or personal targets. Ken is a colorful character with a huge international fan base and his decision to appear in the WRC is warmly welcomed.”

In the United States, Ken will be racing both the Rally America Championship and X Games in the all-new Ford Fiesta, prepared by Olsbergs MSE. “We are excited to partner with Ken as we launch the Ford Fiesta in the United States in 2010 and showcase the Fiesta’s performance and fun-to-drive capabilities,” says Jamie Allison, Director of Ford North America Motorsports. “Rally racing has always played a key role in the global motorsports strategy for Ford Motor Company.”

In addition, the skateboard footwear company Block co-founded, DC Shoes, will also support the team, along with the popular video game title, Dirt2, in which Block had a starring role. Castrol Edge is providing support for the team as well.

More news about the team and a detailed schedule of races and events will be available soon at monsterworldrallyteam.com. For now, head on over to the site for an interactive version of this press release and the premiere of the Monster World Rally Team Launch commercial.

About Ken Block:
Ken Block’s rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year in the Rally America Championship. Since then, Block has continued to race in the series, boasting a healthy number of podium appearances, as well as X Games medals. In addition to his performance in the car, Block has been a driving force in shedding light on the sport within the United States. Block co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand. His keen branding and marketing acumen not only elevated DC to their current eminent status, but has allowed Block to achieve global fame as a national rally driver through his wildly successful viral video campaigns. Ad Age named his “Gymkhana TWO” the No. 4 Viral Video of 2009.

About Monster World Rally Team:
Created and assembled by Ken Block, the object of the Monster World Rally Team is to redefine the race-team archetype. The team is driven not only to win, but to also market motorsport through innovative, creative and interactive ways. The goal: To become the best known team in the WRC and bring rally to the masses along the way.

Ken Block 2009 Highlights Slo-Mo & Hi-Def

Posted on Monday, January 4, 2010 in Rally

Check this edit we just finished of Ken Block’s season highlights. Its a Mad World!

Gymkhana 2: Number 4 viral video of the year!

Posted on Thursday, December 31, 2009 in La Vida Mad Media, Rally

Click here to read more!

The Making of Gymkhana 2

Posted on Wednesday, December 23, 2009 in La Vida Mad Media, Rally

Block vs. Pastrana Game of S.U.C.K. highlights

Posted on Wednesday, December 23, 2009 in Rally

Check out this piece we shot with Ken Block and Travis Pastrana for MTV.

Ken Block 2008 Season Highlights

Posted on Monday, December 21, 2009 in Rally

Mad Media unleashes Gymkhana Two: The Directors cut!

Posted on Monday, December 21, 2009 in La Vida Mad Media, Rally