Automotive customization is a billion dollar industry that begins with speaking directly to car customers about how to create unique and tricked-out solutions for sound, ride height, and navigation for their vehicles. Mad Media teamed up with SKG and devised a marketing plan to help them engage their customers and raise the profile of their business locally and nationally. We constructed a print and web campaign to coincide with athlete and celebrity sponsorships that we sourced – which allowed SKG to communicate their capabilities for delivering very high-end customization solutions to the off-road and street-rod communities.
