Inspired by the success of famed motorcycle fabricator Jesse James, Troy Johnson set out to create the first fully accredited school to teach off-road vehicle fabrication. (Troy is a master fabricator who has built vehicles for the Baja 1000 and the Dakar Rally.) Troy hired Mad Media to brand and design the logo for the Fabrication School of America. We shortened the name to “Fab School”, creating a “category killer” and designed a logo that incorporates a welder, since it is the basis for all fabrication.
