Live Events
Live Streaming
In 2018, we didn’t just start live streaming—we redefined it for the off-road world. Mad Media launched its in-house livestream program to meet the explosive demand for real-time, high-impact content—and we’ve been leading the charge ever since. From dusty race courses to high-production studio broadcasts, we deliver cinematic, adrenaline-fueled livestreams that bring fans inside the action like never before. No glitches. No fluff. Just razor-sharp storytelling, cutting-edge tech, and a broadcast experience designed to compete with the biggest names in sports media. Global audience? No problem. We build the signal, push the stream, and bring the moment to life—live.
Our live streaming legacy began at the Mint 400—The Great American Off-Road Race—and from the very first broadcast, we raised the bar. By taking full creative and technical control of the livestream, we captured every gut-pounding moment with the clarity, intensity, and edge that off-road racing demands. No more grainy feeds or missed hero shots. We built a production system from the ground up that rivals anything in mainstream sports.
In just five years, our Mint 400 livestreams have become iconic—drawing over 800,000 viewers annually and showcasing everything from high-octane vehicle parades down the Las Vegas Strip to the brutal, 400-mile battle through the desert. And we didn’t stop at great footage—we engineered the future. From remote timing gates to Starlink-powered field transmissions and cutting-edge camera rigs, we’ve revolutionized the off-road broadcast experience.
Today, Mad Media is more than just a leader in motorsports streaming—we’re the gold standard. We don’t just show the race. We bring it to life, for fans across the world, in real time. If you want your event to look world-class, you know who to call.
Latest Production:
2025 BFGoodrich Tires Mint 400
The Mint 400 doesn’t just test machines—it tests media. Spanning 100 miles of brutal desert terrain, with a footprint roughly 20 miles north to south and 9 miles east to west, this race is a logistical monster. Data dead zones. Blistering heat. Remote, unforgiving landscapes. And yet—we stream it all in high-def. Why? Because we built a broadcast system tough enough to race the race itself.
With 54 crew members spread across the dust and chaos, we deployed a hybrid arsenal of tech—satellite uplinks, mobile signal relays, Starlink arrays, long-range radio, and custom routing solutions—to deliver crystal-clear, edge-of-your-seat footage from one of the harshest environments in motorsports. This isn’t plug-and-play livestreaming. This is battlefield-grade storytelling. And no one does it like we do.
54
Crew Members
17
Field Cameras
10
Drones
4
Helicopter Feeds
37
Live In-Car Feeds
20
Hours Streamed
