Video
Branded Content
On November 11th, 2008, we uploaded DC SHOES: KEN BLOCK GYMKHANA PRACTICE—and lit the internet on fire. Back then, YouTube had 100 million users. Today, it’s over 2 billion, and reaching your audience is harder—and more expensive—than ever. Google is throttling reach, CPMs are rising, and the only cost-effective way to break through is with branded content designed to go viral. That’s what we do. We’ve done it for DC Shoes, Quiksilver, Polaris RZR, Monster Energy, Rockstar Energy, BFGoodrich, and more. Take our video for Rigid Industries: nearly a million views, zero ad spend. Branded content isn’t just marketing—it’s story-driven, share-worthy entertainment that earns attention, builds culture, and turns customers into fans.
